A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.

Wuthering Heights

A contemporary rebrand of Wuthering Heights brings the novel closer to younger audiences through a modern movie poster and book edition. The refreshed visual language highlights its haunting atmosphere and tragic romance, making the classic feel emotionally relevant today
SCOPE

Art Direction

Movie Poster

Book Cover

Print Collateral

TIMELINE
February - April 2025
TOOLS
Canva, Photoshop, Illustrator
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
case study
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
Problem
Classic literature like Wuthering Heights often feels inaccessible to modern readers. The challenge was to reimagine this gothic masterpiece with a visual identity that captures its dark, stormy essence for a contemporary audience.
Strategy
The strategy focused on "visual atmosphere," using a moody aesthetic to reflect the novel’s intense emotional landscape. By pairing evocative textures with bold typography, the design brings the haunting nature of the moors into a modern editorial format.
Process
I analyzed themes of obsession and revenge to develop a custom color palette and moodboard. I then experimented with organic textures and layered compositions for the cover and interior layouts, supported by cohesive digital and print promotional assets.
Impact
The final design transforms the novel into a visually striking, collectible edition. The contemporary gothic style successfully bridges the gap between classic literature and modern design, making the story feel fresh for a new generation.
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
MOVIE POSTER DESIGN
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
From the three initial concepts, I refined them into one that embraces the darkest direction
Subway station advertising display featuring the Wuthering Heights movie poster with a dramatic purple stormy sky, the title in gold serif font, and the tagline “Whatever our souls are made of, his and mine are the same.” The poster is surrounded by the blurred motion of a passing train and a commuter walking in the background, with the Netflix logo and release date "October 6" at the bottom. The poster is prominently displayed in the urban subway setting.A rolled-up Wuthering Heights movie poster resting against a concrete pillar, with sunlight streaming in from the side, casting soft shadows on the floor. The poster showcases a dramatic purple sky with the gold serif title "Wuthering Heights" and the tagline “Whatever our souls are made of, his and mine are the same.” The Netflix logo and release date, "October 6," are displayed at the bottom. The poster has a slightly curved shape, creating a dynamic, artistic look in a modern minimalist setting.Two cinema tickets for Wuthering Heights placed on a purple textured surface, featuring a dark and atmospheric design with gold serif title typography, date, and time (August 5th, 2025, 5 PM EST). The tickets also include the cinema name "Borgcelle Cinema," address, seat numbers, and gates, along with a barcode and QR code for scanning, reflecting the movie's branding in a cohesive, dramatic visual style.A hand holding a promotional flyer for Wuthering Heights, set against a solid purple background with soft shadows. The flyer features a quote from the novel, “Whatever our souls are made of, his and mine are the same,” in gold serif typography. Below the quote is the title Wuthering Heights in matching gold lettering, with a call-to-action “BOOK YOUR TICKET NOW” at the bottom. The design is atmospheric, with a dark, moody aesthetic complementing the promotional theme.Promotional social media Wuthering Heights marketing materials on a purple textured surface, including a square post featuring the gold serif title and tagline “BOOK YOUR TICKET NOW” and a second post with the quote “Whatever our souls are made of, his and mine are the same” in gold, along with a smartphone displaying the phrase “The most tragic love story in English literature” on a matching purple stormy sky background, creating a cohesive visual identity with soft lighting and shadows.
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
BOOK DESIGN
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
The book design expands on the second concept, with both the cover and full editorial layout crafted
Angled mockup of an open dust jacket design for Wuthering Heights displayed on a smooth purple gradient background, showing the front cover with gold serif title typography and a silhouetted figure framed by flowing pink drapery, the spine in rich violet with matching title treatment, and the back cover featuring author information, decorative portrait medallion, synopsis text, and barcode, presented as a cohesive full-wrap book cover design showcasing front, spine, and back layout integrationHardcover book mockup of Wuthering Heights displayed against a solid purple background, featuring one upright copy showing the front cover with gold serif title typography and a silhouetted figure framed by flowing pink drapery, alongside a second copy laid flat revealing the back cover design with synopsis, author portrait medallion, and barcode, highlighting cohesive front, spine, and back cover branding in a dramatic Gothic-inspired aestheticPatterned flat-lay mockup of multiple “Wuthering Heights” book covers arranged diagonally on a purple background, featuring a dark moody design with gold serif title typography, the author name Emily Brontë, and a central silhouette of a figure framed by flowing translucent pink drapery, with both front and back cover layouts visible, showcasing a cohesive literary cover design concept with dramatic lighting and romantic Gothic aestheticClose-up mockup of a “Wuthering Heights” hardcover book on a textured purple background, featuring a coordinated bookmark placed diagonally across the cover, both designed with a dark romantic aesthetic including a silhouetted figure framed by flowing translucent pink drapery and gold serif typography, with the bookmark displaying a quote by Emily Brontë and matching visual elements to create a cohesive literary branding conceptOpen hardcover edition of Wuthering Heights displayed on deep purple satin fabric with soft shadow overlays, featuring a decorative title page with ornamental frame on the left and the first chapter page on the right titled “Chapter One – A Visit to Wuthering Heights,” set in classic serif typography with wide margins and centered page numbers, presented as an elegant interior book design mockup emphasizing refined typesetting and atmospheric presentationOpen hardcover copy of Wuthering Heights resting on a light textured fabric surface in soft natural sunlight, displaying a clean interior layout with serif typography, chapter heading “Chapter Three – The Ghost at the Window,” wide margins, centered page numbers, and a purple cloth-bound cover with matching ribbon bookmark, presented as a refined book design and typesetting mockup with elegant, minimal compositionBranded canvas tote bag displayed against a soft neutral wall with natural light casting leaf shadows, featuring a dark purple and black “Wuthering Heights” cover design with gold serif title typography, author name Emily Brontë, and a dramatic silhouette framed by flowing translucent pink drapery, complemented by matching purple handles, presented as a literary merchandise mockup extending the book’s visual identity into lifestyle branding
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