Three Days For You - Betty Crocker Packaging Design

Three Days For You

“Three Days For You” repositions Betty Crocker through a design system that blends emotional storytelling with modern self-care aesthetics. I developed a cohesive visual language from packaging to campaign materials that softens the brand’s image, introduces a new product line, and connects with younger audiences through warmth, simplicity, and quiet intimacy.

SCOPE

Visual Direction

Landing page

Social media

Packaging

Print Collateral

TIMELINE

October 2025

TOOLS

Illustrator, Photoshop

A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.

case study

Problem

Betty Crocker needed to promote "Three Days For You", a Christmas cake mix line designed for young women. It encourages self-care and mindful rituals, encouraging users to embrace simple moments of comfort and joy through the act of baking.

Strategy

The "Three Days For You" campaign connects traditional baking with modern emotional wellness. By reframing solo indulgence as a healing ritual rather than a guilty pleasure, the "This Christmas, give yourself a cake" strategy prioritizes self-care over holiday hustle.

Process

The project began with research into women’s holiday experiences to develop a core strategy. I then designed the box set packaging and a full suite of promotional assets, including social media, out-of-home ads, magazine spreads, in-store displays, and a landing page.

Impact

The new product gave Betty Crocker a fresh recognition as a brand for young woman and for healing moments. The marketing campaign created sales and social media engagement across all platforms, bringing the product integrated into the Christmas market.

PRODUCT DESIGN

Introducing a new self-care desert box set that promotes self-baking for three weekend days

This image features two Three Days For You boxes by Betty Crocker. The boxes showcase a cheerful woman in a relaxed, self-care setting, enjoying a dessert. The product is marketed as a self-care dessert set, offering a delightful experience with flavors like Vanilla, Strawberry, and Cocoa. The design is vibrant with a red color palette, aligned with the campaign’s indulgent, comforting theme.

“Three Days For You” is a product line that responds to the modern woman’s need for comfort and simplicity. In a fast-paced world where time and space for self-care are limited, this concept transforms ordinary baking into a gentle act of slowing down. Each box offers three flavors: Plain Vanilla, Soft Strawberry, and Moist Chocolate.

The image showcases three product boxes of Betty Crocker cake mixes under the "Three Days For You" branding. The boxes are designed with distinct colors and cake varieties. Each box includes a description emphasizing indulgence and enjoying a moment of sweetness with these cake mixes.

Two hands hold red Betty Crocker cards with inspirational text in a lush green background. The first card reads: 'Slow down. Breathe in. Take a spoonful of sweetness. Because self-care can taste this good.' The second card says: 'Turn on a soft tune. Take a breath. Take a spoonful of sweetness. Because self-care can taste this good.' The cards promote the 'Three Days For You' campaign.

AWARENESS CAMAPIGN

Build a campaign to raise awareness of self-bake through OOH, merchandise, and social media

A billboard advertising a Betty Crocker campaign, featuring a woman in bed eating a dessert. The text reads: 'You deserve something soft and kind. Take a moment. Take Three Days For You.' The background shows blue skies and greenery, reinforcing a peaceful, relaxing atmosphere.

This image displays a series of three outdoor advertisements for Betty Crocker's "Three Days For You" campaign. Each billboard features a different woman enjoying a baking or dessert moment, accompanied by the tagline: "You deserve something sweet and kind. Take a moment. Take Three Days For You."

The first billboard shows a woman preparing breakfast pancakes, the second depicts a woman relaxing with cookies, and the third features a woman baking sweets. The overall design promotes indulgence, relaxation, and self-care with the "Three Days For You" product range.

This image shows a billboard advertising "Three Days For You" by Betty Crocker. The display includes three pictures of women enjoying different cakes: the first woman holds a slice of strawberry cheesecake, the second features a slice of cake with red fruit topping, and the third shows a woman savoring a slice of yellow cake with cream. Each image is accompanied by the slogan "Take your moment. Take Three Days For You." The overall design promotes indulgence, relaxation, and taking time for yourself with the product.

This image features a hand holding an open magazine page displaying a promotional image for the "Three Days For You" product by Betty Crocker. On the left page, the message reads, "You deserve something sweet and kind. Take a moment. Take Three Days For You." Below this message is a box of "Three Days For You," with an image of a woman in bed with a spoon, enjoying a dessert. The design highlights the cozy, comforting appeal of the product. The overall visual conveys relaxation and indulgence, encouraging the viewer to take a moment for themselves.

The image showcases a series of three smartphone mockups, each featuring a different cake mix product. On the left is the Soft Strawberry Cake Mix, displayed on a pink background, with an image of a slice of strawberry-topped cheesecake. The center showcases the Plain Vanilla Cake Mix on an orange background, featuring an image of a soft vanilla cake with cream frosting. The right phone features the Moist Chocolate Cake Mix on a brown background, with an image of a rich chocolate cake. Each mockup prominently displays the product name and a call to action: "Shop now - Online and in-store."

Three smartphones displaying Betty Crocker Instagram posts. The first post features a slice of cake with a candle, with text that reads: 'The holidays are over. The pressure is gone. Now it's time to breathe and come back to yourself. Take your moment. Take Three Days For You.' The second post shows a young girl with a cake, with text: 'My happy daughter with the new Betty Crocker cake.' The third post shows a woman sitting on the floor with a red cup and cozy sweater, with text: 'I spent my whole Christmas doing nothing and 3 reasons why you should also do that.' Each post promotes the 'Three Days For You' campaign.

This image displays a laptop on a bed, with a product advertisement for "Three Days For You" on the screen. The ad showcases a red box of cake mixes, with the tagline emphasizing a relaxing and indulgent experience. The text promotes the different flavors included in the box: Plain Vanilla, Soft Strawberry, and Moist Chocolate, each designed for a peaceful moment. It encourages users to "Take Three Days For You, because you deserve something soft and kind." The ad includes a call to action: "Shop now," inviting users to purchase the product online.