DigiGreatGame - Branding & Campaign Design Case Study by Hazel Nguyen

digiGREATGAME

DigiGREATGAME helps game developers build strong communities and create engaging player experiences. This project develops a cohesive brand identity, app design, and awareness campaign that communicates the studio’s approachability, creativity, and focus on community, making it recognizable across digital and physical touchpoints.

SCOPE

Branding

Logo Design

Art Direction

Visual Identity

Corporate

App design

Social media

Print Collateral

Campaign & Event

Experiential Design

TIMELINE

August 2022

TOOLS

Canva, Illustrator, Photoshop

A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.

case study

Problem

DigiGREATGAME is a game studio that treats community as a product, helping developers build player-first experiences. To appeal to both B2B and B2C audiences, the studio needed an approachable brand identity that captures the joy of gaming. To drive growth, they also launched a mobile app and a gaming event.

Strategy

The brand identity includes a bold logo, futuristic typography, and a dynamic color palette that reflects the diversity and excitement of gaming culture. The design approach balances fun and professionalism, ensuring appeal different audiences.

Process

The project included phases of researching, moodboard, concept creation, and execution. I decided the logo, color palette, typography, app screens, and marketing assets to make the studio look approachable and trustworthy. The visuals had a bold, dynamic style that reflects gaming culture and helps the studio stand out.

Impact

The new brand identity successfully promoted digiGreatGame as a trustworthy companion for gaming experiences. The new app received download traffic and mentions on social media. The summer event helped the brand attract more clients and app users.

BRAND IDENTITY

Combine bold visuals and friendly design to highlight its focus on stories, experiences, and player-first engagement.

The image showcases a color palette with detailed color specifications, including RGB, CMYK, Hex, and Pantone values for each color. The palette includes six vibrant colors: Victory Glow, Skybound Energy, Checkpoint Light, Pulse Surge, Lush Respawn, Radiant Streak, and Aqua Drift. It also presents typography examples featuring a header with the font "Athiti" and a block of placeholder text. Each color is paired with its corresponding name, and the layout is professional and organized for design reference.

BRAND EXECUTION

Include corporate assets and promotional materials

This image showcases a promotional postcard for a gaming experience, highlighted by the "LEVEL UP YOUR GAMING EXPERIENCE" tagline in vibrant blue and yellow. The packaging features a game controller on the front, clearly targeting gamers. Additionally, the hand holding the package is adorned with a "digiGREATGAME" branded wristband, suggesting an event or promotion tied to the product. The clear, bright sky in the background gives a fresh and engaging feel to the overall presentation.

A person is seen from behind, wearing a white t-shirt with bold graphics. The shirt features a design with three upward-pointing arrows in gold on the upper back, accompanied by the phrase 'LEVEL UP YOUR GAMING EXPERIENCE' in blue and yellow letters. The background shows a coffee shop or casual dining space, with chairs and a counter visible. The lighting casts a shadow on the person's back, enhancing the shirt's vibrant colors.

Three flags fluttering in the breeze, each featuring vibrant and playful branding for 'digiGreatGame.' The first flag, in bright turquoise, prominently displays a smiling face icon with blue and yellow accents. The second flag features bold white letters in blue, reading 'PLAY = CONNECT,' with an accompanying star and flag design. The third flag, in white, features large golden chevron arrows. The sky in the background is partly cloudy, complementing the dynamic and fun branding displayed on the flags.

MOBILE APP DESIGN

The digiApp is a platform for game developers and players to connect, share stories, and engage in community-driven experiences across games

A vibrant and modern design showcasing a mobile app interface for 'digi GREATGAME'. The image features several smartphone mockups with various screens including a login page, communication settings, and a welcoming 'Sign in to the Arena' screen. The design highlights playful, colorful illustrations, such as people engaging with gaming elements like a controller, laptop, and tablet. The app's user-friendly interface is shown with options like messages, settings, and sign-in fields. The color palette uses a combination of light blue, yellow, and white, reflecting a fun, inviting, and energetic vibe for the gaming experience.

CAMPAIGN DESIGN

The campaign employed a mix of digital, experiential, and print media strategies to raise awareness of digiApp, expand its user base, and highlight the app’s unique features

A set of colorful silicone wristbands with motivational messages. The wristbands are white with bright yellow and blue colors on the inside, featuring the phrases 'START CHASER,' 'START CREATOR,' and 'START CONQUEROR.' The design includes playful, bold text with small stars and geometric shapes. The wristbands are scattered across the surface, some stacked while others are laid out, creating a vibrant and dynamic display.

A set of lifestyle items featuring vibrant, gaming-inspired designs. The first item is a white baseball cap worn by a person, with the words 'START CHASER' in bold, colorful lettering. The second item is a lanyard, white with orange and blue graphics, reading 'PRESS START TO START.' The third item is a white t-shirt displayed on a hanger, featuring a playful triangle graphic and the words 'START CREATOR' in orange and blue, styled in a fun, game-like theme. The background includes minimalist clothing shelves with black sneakers.

Two promotional tickets for the Toronto Livestream Festival. The design features bright, modern graphics with a playful and tech-inspired theme. The tickets have the event's name in bold blue letters with 'YOUR LIFE, IT'S HERE' at the top. A yellow barcode-like graphic is positioned on the left, and a QR code is on the right. The text includes details about a special app announcement and the event’s purpose to connect and engage gamers from around the world. The background is minimal, showcasing the ticket design clearly.

Outdoor sign promoting the launch of a new mobile app. The sign features an illustration of a smartphone displaying the app interface with popular game titles like Call of Duty and a section showing trending games. The text at the top reads 'NEW APP ANNOUNCEMENT' in bold blue letters, with a call to action: 'Check it now!' at the bottom. Below the phone, a QR code and download links for the Google Play and App Store are visible. The sign is positioned outside a building with modern architecture and is surrounded by greenery.