A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.

Speed Friending

To encourage Humber first-year students to bond and form new friendships in a fun setting, I created a welcoming and energetic visual identity for Speed Friending that eased the awkwardness of meeting new people and provided IGNITE with cohesive marketing and event materials.
SCOPE

Branding

Strategy

Creative Direction

Integrated Campaign

Packaging

Brand Collateral

Social Content

Printing

Environmental Design

Animation

TIMELINE
June - August 2025
TOOLS
Illustrator, Photoshop, Canva, After Effects
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
case study
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
Problem
IGNITE, Humber’s student association, fosters community through engaging activities. To combat first-year isolation, their Speed Friending event offers a fun, inclusive space for new students to build lasting friendships during Orientation Day.
Strategy
This campaign was based on the concept "Friends Are One 'Hey' Away," featuring a wide range of ethnics and hellos in different languages to encourage strange connections. The design included bright illustrations to create a cheerful atmosphere at the event venue.
Process
We developed 6 different moodboards for the campaigns, based on our researches on the students' feelings and feedback from last year events. The deliverables included social media postings, printing assets, animation, web assets, and event decorations.
Impact
9285 enrolments, 1073 participants of all 5 campuses. The designs were later reused for the Winter Speed Friending. The event was reported positively as many people felt great with the new friends they made and with the immersively experiential spaces.
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
CAMPAIGN execution
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
Include social media, printing, exterior, experiential, and motion design
The image shows a colorful outdoor advertisement for the "SPEED Friending" event organized by IGNITE, prominently displayed on a digital billboard. The sign reads, "Friends Are One 'Hey' Away" and includes various greetings in different languages such as "Hola," "Bonjour," "你好," and "Ciao." The event details, including location and QR code for registration, are also featured. The billboard is located in a park-like area with benches and trees, with a few people visible in the background. The setting appears bright and welcoming, drawing attention to the event.
Smiling woman holding a card promoting Ignite Speed Friending with text inviting all students to expand their social circle.The image features playful characters with diverse ethnic backgrounds, shown in a friendly and engaging design. The font choices, "Cooper Std Black" and "Neue Haas Unica Pro," add a touch of personality and modernity to the visual. The design includes a color palette with shades of yellow, green, and dark tones, contributing to a fresh, lively, and professional look. The overall feel is dynamic and inviting, supporting an energetic and positive message that aligns with the playful illustration of the characters. The speech bubble around the text reinforces the theme of communication and interaction.
The image shows an illustration of two people, one with yellow hair and the other with black hair, sharing a playful moment, surrounded by colorful speech bubbles and smiling faces. The description highlights the use of diverse ethnic backgrounds in the characters, promoting inclusivity and warmth. The vibrant color palette and dynamic illustration style contribute to the overall energy and optimism of the campaign. This playful approach, combined with speech bubbles, brings a sense of liveliness and connection to the visual design.A woman wearing glasses sitting behind a reception desk with a blank blue screen mounted on the wall above her.
The image shows a hand holding multiple colorful promotional flyers for the "SPEED Friending" event by IGNITE. The flyers feature the event's branding, including the slogan "Friends Are One 'Hey' Away" and details about the event. The flyers include playful graphics with illustrations of people and QR codes for registration. The background of the flyer has bright, inviting colors with information about the event location and date. In the blurred background, a modern and spacious environment with a few people in the area is visible, suggesting the event is taking place in a lively, open space.The image shows a laptop displaying a vibrant digital poster for the "SPEED Friending" event organized by IGNITE. The poster highlights the slogan "Friends Are One 'Hey' Away" with a colorful background and illustrations of two characters waving. The event details include the date, time, and location: "Fri, Aug 29 @ 11:00 am Gymnasium." The poster also includes multiple greetings in different languages (e.g., "Hola," "Bonjour," "Hello," "안녕하세요"), adding to the welcoming and global theme of the event. In the background, large windows offer a view of trees with autumn leaves, suggesting a pleasant outdoor setting.
The image shows a large event sign promoting the "SPEED Friending" event by IGNITE, with the slogan "Friends Are One 'Hey' Away" and "CHECK IN" prominently displayed. The design includes an illustrated photo frame featuring two people engaging in conversation, along with the text "Make Friends Quick!" Below the illustration, there are social media handles for Instagram and TikTok (@ShareIGNITE and @IGNITEstudentlife), encouraging attendees to connect online. The background shows a display case with trophies or awards, adding a formal yet welcoming feel to the event space.The image shows a person walking through a hallway, wearing a backpack with a digital display on the back. The display features the "SPEED Friending" event branding from IGNITE, along with the word "Hey!" in a speech bubble, promoting the event's social and interactive nature. The setting appears to be in a modern building, with walls lined with posters and bright lighting, creating a welcoming and engaging environment. The person wearing the backpack is visible from the back, with their hair styled and a clip in place, contributing to the relaxed and friendly atmosphere.
A digital screen displays a vibrant graphic for an event titled "WELCOME TO SPEED Friending," part of the IGNITE program. The animation features two illustrated characters, one male with blonde hair and glasses and one female with dark curly hair, both shown with friendly gestures. The words "SPEED Friending" are prominent, accompanied by the IGNITE logo. The background design includes playful elements like lightning bolts and smiley faces, reinforcing the event's dynamic and engaging nature. The design is modern, colorful, and welcoming.The image shows a section of an event venue set up for "SPEED Friending," with a prominent sign reading "Friends Are One 'Hey' Away" in a colorful design. The QR code is displayed on the sign for attendees to scan and register. A black rope barrier leads toward a tent with the IGNITE logo and website visible, along with a wheel-of-fortune-style game in the background. The floor is covered in blue tarps, and there is also a display of snacks, creating a fun and engaging environment. The layout suggests an interactive, organized space designed for attendees to engage with the event.The image shows a hallway with multiple event signs guiding attendees to the "SPEED Friending" activity organized by IGNITE. The signs are brightly colored, featuring the event logo and directing people with an arrow toward the event's location. The hallway has a clean, modern look with tiled floors and soft lighting. In the background, there are doors and signs pointing to other areas like a group exercise studio. The overall atmosphere is welcoming and well-organized, with clear signage to help participants find their way.
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
campaign execution
A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.
Include social media, printing, exterior, experiential, and motion design
Two smiling women sitting at a table holding up illustrated cards, with other people engaged in conversation in the background.
A close-up image showing two people interacting with a QR code during an event. The individual on the left, wearing a black t-shirt with a name tag, is holding a tablet displaying a QR code and speaking to the person on the right. The person on the right, dressed in a black and white striped shirt, is holding a smartphone and scanning the QR code displayed on the tablet. The setting is indoors, with geometric shapes in the background and soft lighting, suggesting a modern event environment. The focus is on the QR code scanning process, indicating a digital interaction.An overhead view of an event space featuring a "Speed Friending" activity. The area is brightly lit with large, colorful glass windows on the walls and a vibrant digital screen displaying "WELCOME TO SPEED Friending." Below the screen, several tables are arranged with neatly placed name tags, and volunteers or staff members are seen organizing the event. The space is decorated with the "IGNITE" logo and words like "Courage," "Leadership," "Unity," and "Creativity," suggesting an inclusive, energetic environment. A staff member is visible in the foreground, wearing a "STAFF" shirt. The overall atmosphere looks organized and welcoming for attendees.
A group of ten people gathered for a team or event photo. They are standing in front of a black backdrop with a banner that reads "SHAPE YOUR WORLD" at the top. A digital clock in the background shows the time as 10:00. The individuals are dressed in matching black t-shirts featuring the slogan "Meet your people!" in a colorful font, each with name tags. They are posing in a friendly, relaxed manner with some individuals making peace signs. The group consists of both men and women, with a diverse range of backgrounds and appearances. Some people are sitting while others are standing. The overall atmosphere conveys a sense of collaboration and community.
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Or view my other projects below
Speed Friending
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digiGREATGAME
A sleek, minimalist logo Hazel featuring two blue sparkles or star-like elements on either side of the text. The design is modern and clean, with the text rendered in a bold, simple typeface, conveying a sense of clarity and professionalism. The logo uses a combination of dark and light blue hues, enhancing its polished and contemporary appearance. This type of logo is suitable for use in branding or promotional materials, providing a visually appealing and easily recognizable identity.
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