Miss Tea Library - Branding & Packaging Design

Miss Tea Library

Miss Tea Library is an exclusive tea and shortbread brand inspired by Victorian-era elegance and classic literature. I developed a refined yet approachable brand identity that blends vintage charm with modern clarity, creating a nostalgic experience for all product lines.

SCOPE

Visual Direction

Social media

Packaging

Print Collateral

TIMELINE

January - March 2025

TOOLS

Illustrator, Photohop, Canva

A small, light blue diamond-shaped graphic with smooth edges. The design is simple and clean, with a solid fill and no additional details, giving it a minimalist appearance. The shape conveys a sense of elegance and clarity, suitable for use in modern digital or graphic design contexts.

case study

Problem

Miss Tea Library is a new tea brand offering immersive role-playing experiences for young women. To launch their collection of three tea and five shortbread flavors, they required a design and marketing campaign that captures a classic Victorian aesthetic.

Strategy

The strategy centered on Victorian-inspired packaging and classic book aesthetics. The goal was to balance elegant, nostalgic visuals with a clear, practical design, ensuring the products felt like a timeless chapter in an ongoing story.

Process

The project began with competitor and consumer research, leading to a Victorian-inspired design. Each tea is paired with a classic book, and the shortbread box mimics a bookshelf with book-shaped containers. This storytelling approach creates a unique unboxing experience, complemented by a full suite of digital and print assets.

Impact

The final designs were successful in telling the brand stories and attract classic lovers. The products positioned Miss Tea Library as the best choice for those who want a novel tea-drinking experience.

TEA PACKAGING DESIGN

The packaging connects each tea flavor to a well-loved novel, bringing the charm of Victorian tea rituals into a modern, collectible series

A professionally designed display featuring three tea product pouches from Miss Tea Library. The tea pouches include 'Rose & Darjeeling' inspired by Pride & Prejudice with a pink background, 'Jasmine Tea & Mint' inspired by The Secret Garden with a green background, and 'Earl Grey Lavender' inspired by Jane Eyre with a blue background. The pouches are placed against a softly blurred green outdoor backdrop, highlighting the elegant and literary-themed branding for each tea variety.

The brand is designed for high-class women who appreciate literature, elegance, and the quiet ritual of tea. Drawing inspiration from the Victorian era, the concept combines refined womanly silhouettes, classic English literature, and gentle floral elements to create a poetic and nostalgic visual world. Book motifs and traditional British afternoon-tea culture anchor its Victorian identity.

Three different tea packages from Miss Tea Library displayed on a clean white surface. The first package, 'Jasmine Tea & Mint,' features a vibrant green design and is paired with lemon slices. The second package, 'Earl Grey Lavender' with a silhouette of a woman, contains dark tea leaves and is complemented by delicate lavender accents. The third package, 'Rose & Darjeeling,' adorned with a pink floral design and a silhouette of a woman, contains loose tea leaves with rose petals. A tea strainer is placed near the packages, with scattered tea leaves around the setup.

A close-up of two bookmarks from Miss Tea Library, placed on an open book with a grassy background. The first bookmark features a floral design and a quote from 'The Secret Garden' (1911) reading, 'If you look the right way, you can see that the whole world is a garden.' The second bookmark has a soft blue background with a quote from 'Jane Eyre' (1847), 'I am no bird; and no net ensnares me.' The design on both bookmarks complements the literary theme with delicate illustrations of flowers.

A person sitting outdoors on a grassy surface, holding a magazine open to a page featuring a woman dressed in an elaborate yellow Victorian gown, holding a tea cup in a garden. The page is titled 'Miss Tea Library: Where Victorian Elegance Meets Modern Tea Culture,' with colorful watercolor flowers framing the text. The sunlight casts a gentle shadow on the page, highlighting the elegant, vintage-inspired imagery.

SHORTBREAD BOXSET PACKAGING DESIGN

The shortbread collection is a refined spinoff of Miss Tea Library, created to complement the tea blends

A flat lay design mockup of a packaging box for 'Miss Tea Library' featuring 'Victorian Classic Shortbread'. The box is printed in a soft pink color with floral accents and features the text 'One bite from another time' on the front. The box design includes sections for various flavors like Earl Grey & Lemon, Matcha Mint, and Cherry Blossom, with nutritional information and barcode displayed on the back. The box also has a ribbon graphic and a vintage-style design, evoking a Victorian tea party theme.

Made from a combination of hard cardboard for durability and soft cardboard for refined detailing, the collection includes five flavors—Victorian Classic, Lavender & Honey, Rose & Almond, Earl Grey & Lemon, and Matcha Mint. Each flavor is housed in its own rectangular book-style box, which can be purchased individually or as part of the full cabinet boxset.

The shortbread packaging is built around the concept of a miniature book cabinet, designed to resemble a real Victorian bookshelf with clearly displayed book spines. When the cabinet is opened, the interior mirrors the outer structure, revealing individual book-shaped boxes arranged just as they appear from the outside.

A cozy, elegant scene featuring a cup, with the text 'One bite from another time' on the cup, accompanied by dried flower petals scattered nearby. The Victorian Classic Shortbread box from Miss Tea Library sits prominently, featuring a silhouette of a woman reading, with a tea bag placed next to it bearing a quote from 'Pride and Prejudice.' The backdrop is a soft purple, creating a vintage and sophisticated mood.

An elegant flat-lay image showcasing a tea setup on a pastel green background. The focus is on a box of 'Victorian Classic Shortbread,' a tea accompaniment featuring a delicate silhouette of a woman reading. Surrounding the box are four tea bags with floral tags, each one featuring a different flower illustration. A gold spoon sits beside the items, while a black teapot with a gold handle rests on the left, with visible sugar cubes inside. Scattered tea leaves complete the calming, vintage-inspired scene.

A collection of six beautifully designed shortbread boxes laid out on a soft pink surface. Each box features a vintage-inspired illustration of a woman reading, accompanied by elegant, flowing text with the shortbread's name. The front boxes are marked with flavors like 'Victorian Classic Shortbread' in deep red, 'Cherry Blossom Shortbread' in pink, 'Lavender & Honey Shortbread' in blue, and 'Earl Grey & Lemon Shortbread' in green, with each one offering a charming floral background and distinct color accents.

A beautifully designed shortbread box with five different flavors. The box features a soft pastel color palette with elegant floral accents and a ribbon bow on the lid. The flavors include Lavender & Honey (light purple), Cherry Blossom (pink), Earl Grey & Lemon (yellow), Matcha Mint (green), and a pink floral design on the box's edge. The packaging exudes a vintage, delicate feel, with intricate floral details and a high-end design suitable for a premium shortbread collection.

A vibrant product display of Miss Tea Library's Victorian Classic Shortbread, showcasing the beautifully packaged individual shortbread flavors. On the left, the Victorian Classic Shortbread box is elegantly designed with a soft pink color scheme and a silhouette of a Victorian woman reading. The box features a subtle pattern and ribbon motif. On the right, an open gift box reveals four distinct flavors of shortbread: Lavender & Honey, Cherry Blossom, Earl Grey & Lemon, and Matcha Mint, each beautifully wrapped in pastel-colored boxes. The presentation highlights the elegant, vintage-inspired design of Miss Tea Library's offerings.

Two smartphones placed against a soft pastel pink background, featuring digital designs related to a tea party invitation. On the left, one phone displays a close-up image of a person pouring pink tea from a floral teapot into a teacup, accompanied by delicate pink meringue cookies. On the right, the second phone showcases a digital invitation with the text 'You are invited to my tea party' in elegant white script, set against a pink background with watercolor-style flowers, including a peony and a blue flower, creating a soft, inviting atmosphere.

A laptop on a wooden table displays an inviting webpage for 'Miss Tea Library,' featuring the message 'You are invited to our Victorian party.' The page includes a joyful woman sipping tea in a vintage chair, surrounded by vibrant watercolor florals like peonies and blue anemones. A clear tea cup sits beside the laptop, with a natural plant in the background, adding to the serene and elegant atmosphere.